Pollard Family Foundation
Our Reconciliation forum logo was designed by Leticia Spence – a Graphic Designer, from Pimicikamak First Nation based in Winnipeg.
Here is a brief explanation of the design:
Tansi! My name is Leticia Spence and I am a graphic designer and illustrator based in Winnipeg, Manitoba from Pimicikamak First Nation. When I was asked to create the logo for the upcoming youth forum that is about “Reconciliation”, I saw it as an opportunity to sink deeper into Indigenous design, to push my knowledge further and to learn about the different visual markers that make each nation so distinct from each other. I also wanted to challenge myself to create a logo that would combine elements from Metis, Inuit and First Nations culture in a cohesive manner that would also bear an important message that I feel needs to be shared.
So, in saying that, I wanted to utilize elements from a parfleche. A parfleche was a carrying bag that the plains people used to make out of rawhide that was cleaned, stretched and dried in the sun to make a durable leather. It was then painted with geometric abstract designs by skilled craftswomen within the tribe with a strong focus on symmetry. I paired this with a diamond containing the figures of the two people from the Experiences Canada logo that is first banded with a pattern inspired by traditional Inuit tattoos. The Inuit pattern is then followed by the symbols for star, earth, clouds and feather that are representative of tribes within Western and Central Canada. There are also quite a few references to florals within the logo itself, which was inspired by the floral motifs that are prominent in Metis beadwork and embroidery.
What I was trying to convey through these symbols is that we are all bound to this world within our own unique human experiences. By coming together through understanding we can attain divine knowledge that will bring us to our higher selves. The feather serves as a symbol of remembrance that is split between the red and white colors. I used these colors as white is symbolic of death or old age and the color red is symbolic of youth. In this context, it’s meant to represent an acknowledgement of the past as we go towards the future and I feel like that ties in well with the theme for this forum.
We’re currently in a contentious time in regards to how Canada treats the Indigenous population. It has brought about questions about the current state of affairs that we are in beyond the buzzwords that make up flowery slogans. Something that has given me hope, that has given me strength throughout this period of visible and overt colonial violence, is our Indigenous youth and allies. They have been rather vocal and present about what they want their future to look like and the kind of reparations that need to take place in order to rebuild this relationship. I hope that this forum can facilitate genuine discussions about “Reconciliation,” what it means to you — the youth who will be attending – how we can move forward and what actions we can take so that we can come together through love, justice and respect.